A/B split testing
What is Split Testing
An A/B test lets you experiment with different versions of your ads so you can see what works best. By analyzing your A/B test results, you can determine what changes you might want to make to future campaigns.
Why You Should Split Test?
A/B testing benefits making decisions based on data, rather than guesswork, so you know for sure when a particular marketing tactic or campaign is working. By testing one element at a time.
What Can You Split Test?
- Headlines and subheadings (Copy)
- Ad creative (Images, Colors, Feel)
- Placement
- Audience
- Form design
- Call to action (CTA)