Audience creation
Audience targeting helps you show your ads to the people you care about.
rather than guesswork, so you know for sure when a particular marketing tactic or campaign is working. By testing one element at a time.
Types of audiences?
Custom Audiences-
Based on your existing customer files – Ex. the lists of email accounts, phone numbers.
Lookalike Audiences –
People who are similar to your existing customer database – making them highly likely to convert as well. Ex. visited your website within a certain amount of days.
Location-based targeting –
Target people in specific locations