SurfTech

Social media marketing & Management + strategy + consulting

Overview

Our Roll

Social Media Marketing

Surfboard and paddle board company. Goal run successful Ad campaigns for summer and into holiday season.

Targeted Marketing

Make customers aware of the service in a targeted area. Facebook social media target marketing. Using best practices such as A / B split testing. Retargeted marketing.

Social media marketing

summary

Platforms Used

Facebook
Instagram

Goal

Drive traffic to web site to generate leads & sales .Plus create brand awareness.

Our role

Social Ad Campaigns
Social Ad Management & Optimization
Consultation & Audience Research
Re-Targeting
Analytics & Tracking

Focused A/B Ad testing was implemented, optimizing the advertisement’s impact. Lifting engagement, audience, reach and overall performance tremendously.

Results

25% reduction in the costs per lead.
Impressions 12.7K
New User Activity up 11K
73% up tick in Campaign interactions

Key Takeaway

Facebook’s Ad Campaigns is a goldmine for lead generation as well as ad recall. When applied correctly, direct response messaging related to the Ads can drive leads in a cost-effective way and also help boost customers!

Facebook ad management

We sat down we devised a strategy between brand awareness top of the funnel ads to sales ads , bottom of the funnel, in the holiday season. The strategy gave us an overall campaign awareness strategy in sales strategy that worked successfully in combination.

SOLD produts

Thru FB & IG directly 62%

CPC (cost per link click)

Down - 33%

impressions

Up + 41%

Unique Users

Up + 53%

New users

Up + 27%

Median Session Length

Up + 14%

Facebook and Instagram ad examples

overcoming problems

Starting from scratch in a new market was a minefield to navigate.

Our processes is to make a good map to steer this minefield. Overall a success in each area. The branding is compelling the website draws audience and interaction. Along with social media marketing targeting the correct audience, there’s.