Tfanlaw
This was exciting to be part of each element of the company start to finish. Branding, Web design / development then Social media marketing.
Overview
Our Roll
- Branding
- Web UI & Development
- Social Media Targeted Marketing
This bankruptcy firm needed the works.
Branding. This would be cornerstones of the brand, the foundation to everything else.
Website user interface (UI/design). This was well outlined already by the Branding.
Targeted Marketing. Make customers aware of the service in a targeted area. Google ad words & Facebook social media target marketing.
Social media marketing
summary
Platforms Used
- Goggle Ad Words
Goal
Drive traffic to web site to generate leads and create brand awareness.
Our role
- Social Ad Management & Optimization
- Social Ad Campaigns
- Social Content
- Profile Setup & Integration
- Set-up Tracking Pixel
- Consultation & Audience Research
- Re-Targeting
- Analytics & Tracking
Focused A/B Ad testing was implemented, optimizing the advertisement’s impact. Lifting engagement, audience, reach and overall performance tremendously.
1 year Results
- 45% reduction in the costs per lead.
- Impressions 6.77K
- New User Activity up 3.63K
- 63% up tick in Campaign interactions
Key Takeaway
Facebook’s Ad Campaigns is a goldmine for lead generation as well as ad recall. When applied correctly, direct response messaging related to the Ads can drive leads in a cost-effective way and also help boost customers!
Facebook ad management
Cold start project. Started by creating an audience. took a little bit for the pixel to kick in with audience information. Then moved onto creating custom ads. Everything needed to be lighthearted because of the subject matter is sensitive.
Facebook and Instagram ad examples
Web Design / Development
summary
Goal #1 was to be a mobile first website. 70% of the audience was visiting from a mobile platform. Ensuring to use the concepts of (Professional + clean + bold = trustworthy). This was achieved by using spacing & color. Everything was allowed to breathe, giving it optimal visual space. Using the colors blue and gold to lend to the feeling of trust.
Goal #2 was functionality. Easily lead user to each bit of information necessary to customer. Ensuring that user could contact them easily. Using touch to dial phone #s & Email addresses. With a contact form & FB messenger chat pop-up integration, made this simple and inviting. Lowering the bounce rate % & driving traffic.
Mobile ex. Video
Branding
summary
Starting with concept image searches & image boards created on Pinterest. In this case the concept board was Professional + clean + bold = trustworthy. Then sketch concepts in this case using the T the F (of the name) and a legal scale.
overcoming problems
Starting from scratch in a new market was a minefield to navigate.
Our processes make a good map to steer this minefield. Overall a success in each area. The branding is compelling the website draws audience and interaction. Along with social media marketing targeting the correct audience, there’s.